Geomarketing: the sectors that can benefit from it

From retail to tourism, discover how geomarketing is revolutionizing strategic planning and enhancing competitiveness. Also, explore the added value of Theorem© by Pythagor for each category of operators

Blog post #4 and 5, 9.2.2025

Geomarketing has become an essential tool for companies and organizations looking to maximize their potential, reduce risks, and optimize strategic decisions. But which sectors can truly benefit from it? Thanks to the Theorem© platform by Pythagor, advanced territorial data analysis is now accessible to a wide range of industries. Let’s explore the main areas of application.

After having introduced the purpose of this blog - to present the Pythagor project and its proposed solution through the Theorem© platform - we have discussed the importance of using data in location selection, as well as monitoring and updating this information over time. Now, we will analyze each category of potential clients who could gain tangible benefits from using Pythagor as a geomarketing tool.

Geomarketing analyzes complex data such as demographics, pedestrian flows, competition, and average income, transforming them into strategic insights.

This analytical capability makes geomarketing a valuable tool for various sectors. In this (double, longer-than-usual) blog post, we outline the advantages of using Theorem© for each of them. Clearly, some benefits are common across categories, but the unique aspect of our solution is its cross-sectoral applicability, providing shared added value for multiple market players. This is why at Pythagor, we speak of a new benchmark and a revolution: because it concerns the use and analysis of data and its associated benefits for the entire market, not just sectors with the highest spending capacity.

Real Estate Agents

Real estate agents can leverage geomarketing to improve their offerings and attract more clients. With the Theorem© platform, they can identify high-growth micro-areas, enhance properties in high-potential zones, and generate customized reports highlighting the strategic advantages of specific locations. This tool helps negotiate better and position properties more competitively in the market.

In addition to these analyses, real estate agents can integrate property listings (for retail and other purposes) with contextual information beneficial to prospective buyers or tenants. These services enable agencies to position themselves more professionally in the market.

Consultants

For business consultants, geomarketing provides a crucial advantage. Having access to precise analyses and detailed reports helps support clients in location selection, risk assessment, store monitoring, and expansion planning. Whether for a small business or a multinational corporation, Theorem© by Pythagor offers valuable data for developing personalized and successful strategies.

Small and Medium Retail Chains & Franchisees

Small and medium-sized retail chains often need to optimize budgets and minimize risks. Theorem© by Pythagor helps identify strategic locations with the best balance between rental costs and sales potential, assisting in selecting the most suitable areas for each store or franchisee. Additionally, it allows businesses to monitor the market over time, seizing new expansion opportunities or promptly relocating unprofitable stores.

Medium and Large Retail & Tourism Chains, Banks

Medium and large retail chains, as well as banks, benefit from geomarketing to optimize the distribution of their branches. Whether managing a network of retail locations or bank branches, Theorem© helps choose strategic locations based on demographic data, traffic flows, and average income in the area.

For the first time, banks can use a geomarketing platform to (i) validate the business plans of retail or tourism projects requiring financing and (ii) monitor risks associated with previously funded projects, improving risk management, including default risk. In particular, we believe that microcredit could be the first area where Pythagor’s solution gains traction, as it targets entrepreneurs who are generally considered unbankable and require additional evaluation beyond historical individual data.

Summarizing the previous two paragraphs:

Category	Main purpose	How does Pythagor help?	Result
SME retail and franchisee	Open stores in profitable locations	Identification of strategic areas, cost/benefit analysis, competition evaluation	Minimization of failure risk, scalable growth
Medium and Large Retail/Tourism Chains	Manage and optimize the network of locations	Network analysis, store performance evaluation, rationalization and expansion management	Increased efficiency and profitability of the network
Banks	Optimize branches and reduce credit risk	Territorial risk assessment, selection of strategic branches, monitoring of financed businesses	Better financial risk management, efficient resource allocation

Independent store owners

Independent store owners can benefit from geomarketing just like other categories, even though it may seem like a service too “sophisticated” for a single retail location. Indeed, identifying strategic locations with good pedestrian traffic and adequate market demand can make the difference between success and failure. Theorem© provides customized tools to support well-informed decisions, even with limited budgets.

Choosing the right first store location could serve as the foundation for building a chain and, eventually, a fully scalable business model. Italy has many examples of this kind of success, and Pythagor’s solution can help accelerate the process.

Property Owners

Property owners can maximize the value of their assets by identifying the most in-demand areas and attracting high-quality tenants. Thanks to geomarketing, it is possible to improve property returns and make the most of commercial spaces.

In a different perspective, property owners share some business risk with their tenants: selecting those with strong potential to make regular rent payments reduces risk and associated costs.

Hotel and BnBs

Tourism is one of the sectors that can benefit the most from geomarketing. Hospitality businesses such as hotels and bed & breakfasts can identify strategic locations to ensure visibility, accessibility, and proximity to tourist attractions, thereby increasing the likelihood of attracting customers and improving profits. Furthermore, integrating our reports into the property’s website pages enhances the customer experience by providing enriched information.

For hotels with bars and restaurants open to the public, the same considerations mentioned earlier for the retail sector apply.

 Advertising Companies

Advertising companies can leverage geomarketing to plan targeted campaigns and optimize their clients’ visibility. By analyzing pedestrian and vehicular traffic flows, they can identify the best areas for billboards, banners, or promotional events, improving the effectiveness of advertising initiatives.

This category of users can be further divided into:

(i) advertising companies that own billboard infrastructure: these companies own or hold concessions for billboards, digital screens, advertising spaces on public transport, wall posters, etc., and rent or sell these spaces to clients or advertising agencies; and

(ii) advertising brokerage firms: these companies act as intermediaries, helping clients find the best advertising locations. They analyze client needs and determine the most effective positions for advertising campaigns.

Public Administrations

Local public administrations can leverage geomarketing to plan urban development projects, improve resource management, and attract investments.

For example, detailed analyses can help identify areas in need of redevelopment or enhance access to public services.

From another perspective, Theorem© serves as a powerful yet simple and intuitive interface that—thanks to machine learning and artificial intelligence (ML/AI) algorithms—extracts value from the vast amount of data held by public administrations, benefiting the entire system.

Other suppliers of goods and services to the retail and tourism sectors

Businesses and professionals working with the aforementioned sectors (e.g., product distributors for retail stores, sales agents, providers of services such as security and physical surveillance, financial consultants) can use geomarketing to identify areas with the most promising customers, optimize time and resources, and support their clients with accurate data and customized analyses. This enables them to offer more effective solutions and differentiate themselves in the market.

Pythagor is open to exploring solutions for yet unexplored sectors.

Conclusions

We have described how geomarketing is a valuable asset for various sectors. In the upcoming blog posts, we will focus specifically on individual categories. The key takeaway from this issue is that the ability to analyze complex data and transform it into strategic decisions allows organizations to enhance competitiveness and reduce risks.

The social impact - both direct and indirect - of the solution developed by Pythagor is significant, ultimately improving the allocation of economic and human resources toward more efficient decision-making for all stakeholders.

Pythagor aims to revolutionize the way retail business is conducted. Everyone should leverage the insights generated by Theorem©, albeit with different levels of depth and frequency depending on the specific sector (for an in-depth analysis, refer to post no. 3 of this blog).

Your success starts here!

                                                                                                                                              SMM

Write to us at info@pythagor.it to be among the first to test Theorem© for free in Milan, or for any inquiries, suggestions, and personalized analyses!

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