From retail to tourism, discover how geomarketing is revolutionizing strategic planning and enhancing competitiveness. Also, explore the added value of Theorem© by Pythagor for each category of operators Blog post #4 and 5, 9.2.2025   Geomarketing has become an essential tool for companies and organizations looking to maximize their potential, reduce risks, and optimize strategic decisions. But which sectors can truly benefit from it? Thanks to the Theorem© platform by Pythagor, advanced territorial data analysis is now accessible to a wide range of industries. Let’s explore the main areas of application.   After having introduced the purpose of this blog - to present the Pythagor project and its proposed solution through the Theorem© platform - we have discussed the importance of using data in location selection , as well as monitoring and updating this information over time . Now, we will analyze each category of potential clients who could gain tangible benefits from using Pythagor as a geomarketing tool. Geomarketing analyzes complex data such as demographics, pedestrian flows, competition, and average income, transforming them into strategic insights. This analytical capability makes geomarketing a valuable tool for various sectors. In this (double, longer-than-usual) blog post, we outline the advantages of using Theorem© for each of them. Clearly, some benefits are common across categories, but the unique aspect of our solution is its  cross-sectoral applicability , providing shared added value for multiple market players. This is why at Pythagor, we speak of a new  benchmark  and a revolution: because it concerns the use and analysis of data and its associated benefits for the entire market, not just sectors with the highest spending capacity. Real Estate Agents Real estate agents can leverage geomarketing to improve their offerings and attract more clients. With the Theorem© platform, they can identify high-growth micro-areas, enhance properties in high-potential zones, and generate customized reports highlighting the strategic advantages of specific locations. This tool helps negotiate better and position properties more competitively in the market. In addition to these analyses, real estate agents can integrate property listings (for retail and other purposes) with contextual information beneficial to prospective buyers or tenants. These services enable agencies to position themselves more professionally in the market. Consultants For business consultants, geomarketing provides a crucial advantage. Having access to precise analyses and detailed reports helps support clients in location selection, risk assessment, store monitoring, and expansion planning. Whether for a small business or a multinational corporation, Theorem© by Pythagor offers valuable data for developing personalized and successful strategies. Small and Medium Retail Chains & Franchisees Small and medium-sized retail chains often need to optimize budgets and minimize risks. Theorem© by Pythagor helps identify strategic locations with the best balance between rental costs and sales potential, assisting in selecting the most suitable areas for each store or franchisee. Additionally, it allows businesses to monitor the market over time, seizing new expansion opportunities or promptly relocating unprofitable stores.   Medium and Large Retail & Tourism Chains, Banks Medium and large retail chains, as well as banks, benefit from geomarketing to optimize the distribution of their branches. Whether managing a network of retail locations or bank branches, Theorem© helps choose strategic locations based on demographic data, traffic flows, and average income in the area. For the first time, banks can use a geomarketing platform to (i) validate the business plans of retail or tourism projects requiring financing and (ii) monitor risks associated with previously funded projects, improving risk management, including default risk. In particular, we believe that microcredit could be the first area where Pythagor’s solution gains traction, as it targets entrepreneurs who are generally considered unbankable and require additional evaluation beyond historical individual data. Summarizing the previous two paragraphs: Category Main purpose How does Pythagor help? Result SME retail and franchisee Open stores in profitable locations Identification of strategic areas, cost/benefit analysis, competition evaluation Minimization of failure risk, scalable growth Medium and Large Retail/Tourism Chains Manage and optimize the network of locations Network analysis, store performance evaluation, rationalization and expansion management Increased efficiency and profitability of the network Banks Optimize branches and reduce credit risk Territorial risk assessment, selection of strategic branches, monitoring of financed businesses Better financial risk management, efficient resource allocation Independent store owners Independent store owners can benefit from geomarketing just like other categories, even though it may seem like a service too “sophisticated” for a single retail location. Indeed, identifying strategic locations with good pedestrian traffic and adequate market demand can make the difference between success and failure. Theorem© provides customized tools to support well-informed decisions, even with limited budgets. Choosing the right first store location could serve as the foundation for building a chain and, eventually, a fully scalable business model. Italy has many examples of this kind of success, and Pythagor’s solution can help accelerate the process. Property Owners Property owners can maximize the value of their assets by identifying the most in-demand areas and attracting high-quality tenants. Thanks to geomarketing, it is possible to improve property returns and make the most of commercial spaces. In a different perspective, property owners share some business risk with their tenants: selecting those with strong potential to make regular rent payments reduces risk and associated costs. Hotel and BnBs   Tourism is one of the sectors that can benefit the most from geomarketing. Hospitality businesses such as hotels and bed & breakfasts can identify strategic locations to ensure visibility, accessibility, and proximity to tourist attractions, thereby increasing the likelihood of attracting customers and improving profits. Furthermore, integrating our reports into the property’s website pages enhances the customer experience by providing enriched information. For hotels with bars and restaurants open to the public, the same considerations mentioned earlier for the retail sector apply.  Advertising Companies Advertising companies can leverage geomarketing to plan targeted campaigns and optimize their clients’ visibility. By analyzing pedestrian and vehicular traffic flows, they can identify the best areas for billboards, banners, or promotional events, improving the effectiveness of advertising initiatives. This category of users can be further divided into: (i) advertising companies that own billboard infrastructure: these companies own or hold concessions for billboards, digital screens, advertising spaces on public transport, wall posters, etc., and rent or sell these spaces to clients or advertising agencies; and (ii) advertising brokerage firms: these companies act as intermediaries, helping clients find the best advertising locations. They analyze client needs and determine the most effective positions for advertising campaigns.   Public Administrations Local public administrations can leverage geomarketing to plan urban development projects, improve resource management, and attract investments. For example, detailed analyses can help identify areas in need of redevelopment or enhance access to public services. From another perspective, Theorem© serves as a powerful yet simple and intuitive interface that—thanks to machine learning and artificial intelligence (ML/AI) algorithms—extracts value from the vast amount of data held by public administrations, benefiting the entire system. Other suppliers of goods and services to the retail and tourism sectors Businesses and professionals working with the aforementioned sectors (e.g., product distributors for retail stores, sales agents, providers of services such as security and physical surveillance, financial consultants) can use geomarketing to identify areas with the most promising customers, optimize time and resources, and support their clients with accurate data and customized analyses. This enables them to offer more effective solutions and differentiate themselves in the market. Pythagor is open to exploring solutions for yet unexplored sectors. Conclusions We have described how geomarketing is a valuable asset for various sectors. In the upcoming blog posts, we will focus specifically on individual categories. The key takeaway from this issue is that the ability to analyze complex data and transform it into strategic decisions allows organizations to enhance competitiveness and reduce risks. The social impact - both direct and indirect - of the solution developed by Pythagor is significant, ultimately improving the allocation of economic and human resources toward more efficient decision-making for all stakeholders. Pythagor aims to revolutionize the way retail business is conducted. Everyone should leverage the insights generated by Theorem© , albeit with different levels of depth and frequency depending on the specific sector (for an in-depth analysis, refer to post no. 3 of this blog). Your success starts here!                                                                                                                                               SMM Write to us at info@pythagor.it to be among the first to test Theorem© for free in Milan, or for any inquiries, suggestions, and personalized analyses! All rights reserved©

Updating the analysis of your reference micro-area is just as crucial (if not more) than the pre-opening analysis of a retail location. Pythagor offers a solution for all categories interested in continuous monitoring Blog post #3, 21.1.2025 Cities are ever-evolving organisms. Infrastructure changes, new neighborhoods emerge, consumer habits shift, and along with them, commercial dynamics transform. A location that is perfect today might not be tomorrow, potentially jeopardizing your store’s financial balance, operational margins, or even the ability to repay financing.     In our previous post , we explained how crucial it is to “nail” the right location for your store, as it is inevitable that, at least for a certain period, your business will be tied to a specific place. We also discussed how one of the main parameters for analyzing an area is the potential customer flow within a given period and how Pythagor’s Theorem© platform provides advanced solutions starting from this element. Today, we will talk about why monitoring your location over time is not just an option but a strategic necessity for retail and tourism businesses of all sizes that aim to maintain their competitive advantage and seize new opportunities. Monitoring to stay competitive   Choosing a good location, as mentioned, is just the first step: the real value lies in continuously focusing on the data that describes the area and its developments. Thanks to Pythagor’s Theorem© platform, you can: track the evolution of foot traffic and demographic trends:  discover how the movement of people in a specific area is changing, enabling you to adapt your business strategy to consistently attract your target customers; assess the impact of competition or urban changes:  monitoring the opening of new competitors or the development of infrastructure can help determine whether the initially chosen location remains advantageous (considering all additional factors at play) or whether a revised approach is needed ; identify new emerging micro-areas:  spot zones with the best ratio of rent to potential clientele, staying ahead of the competition and leveraging opportunities before they become mainstream ; optimize expansion or relocation strategies:  analyzing updated data helps decide when it’s the right time to expand your business or when it might be better to consider relocation .   This continuous monitoring is a key element for reducing risks , maintaining a competitive edge, and ensuring a solid market position. Regularly analyzing the same micro-area or exploring new ones provides an always-up-to-date perspective, allowing you to anticipate trends or issues that could impact your business.   A valuable support for various professionals The Pythagor platform proves particularly useful not only for retail and tourism businesses and chains but also for: real estate agents , who can provide their clients with detailed analyses of all areas and strategically enhance property value; consultants , who find in Pythagor a practical tool to support companies in decisions related to expansion, business consolidation, and risk monitoring (e.g., fund risk managers); property owners , who can identify opportunities to maximize the value of their assets and attract high-quality tenants; banks and financial institutions , who can use Pythagor’s data to continuously monitor risks associated with financing retail and tourism projects, anticipating potential market issues that might otherwise surface only later.   How often should monitoring be updated?   There is no one-size-fits-all rule: in an upcoming post, we will delve deeper into this topic. However, for now, we can summarize what we believe should be the ideal frequency for each category of Theorem© platform users: Category Update Frequency Real estate agents Monthly Consultants Monthly Small to medium retail chains and franchisees Quarterly Medium and large chains, including banks (both as branch networks and financiers) Quarterly Property owners Semi-annual/Annual hotel and BnBs Annual Advertising companies Semi-annual Individual store owners Annual Public administrations Annual Other service providers for the above categories Semi-annual Why choose Pythagor?   Unlike other tools, Pythagor goes beyond simply providing initial data. Our Theorem© platform is designed to be a continuous solution that evolves - thanks to AI - alongside the activities of its clients. With periodic updates and personalized reports, you can always keep key territorial parameters under control. Pythagor turns complex data into clear decisions , simplifying processes that would otherwise require significant time, resources, and specialized skills. Our inclusive approach makes Theorem© accessible to everyone , from large enterprises to small business owners and consultants, offering practical solutions at an affordable cost. Monitorare non significa solo scegliere bene all'inizio, ma anche essere pronti a evolversi . Una location ideale oggi potrebbe perdere valore a causa di nuovi competitor o di cambiamenti nei flussi di traffico. Allo stesso modo, le aree emergenti possono offrire grandi opportunità di crescita se individuate per tempo.   Aggiornare costantemente il proprio dossier su Theorem© è la chiave per costruire un business resiliente e di successo. Con Pythagor al tuo fianco come partner tecnologico, hai uno strumento potente per trasformare i cambiamenti del mercato in opportunità.   Monitoring isn’t just about making the right initial choice; it’s also about being ready to adapt . An ideal location today may lose value due to new competitors or changes in traffic flows. Similarly, emerging areas can present significant growth opportunities if identified in time. Consistently updating your dossier on Theorem© is the key to building a resilient and successful business. With Pythagor as your technological partner, you have a powerful tool to turn market changes into opportunities. Your success starts here!                                                                                                                                               SMM   For questions, suggestions, or personalized analyses, write to us at :   info@pythagor.it   All rights reserved©

A key moment in opening a store is deciding where to place it. With Pythagor’s Theorem© software, it’s possible. Blog Post #1, January 5, 2025 Opening a new store, selecting the ideal location for your business, or identifying the most commercially promising micro-area of a city can be a challenging task. Interpreting data, analyzing competitors, and considering numerous variables: where do you begin? It may seem obvious, but clearly, it isn’t, given the annual store closure rate in Italy (a staggering 13.6%!). One of the most critical decisions before starting a business is precisely choosing the right location !   While the product or service is undeniably important, so is the street where you establish your store, since it determines not only part of your revenue - since foot traffic can be converted into potential customers - but also your costs, as rent varies based on location.   This is where Pythagor steps in. Our company develops an innovative platform ( Theorem© ) designed to turn complex data into clear decisions . Leveraging advanced statistical models, AI, and the analysis of public and private data, Pythagor offers a detailed map of the area and guides you in creating a report tailored to your needs. For instance, you can discover areas of the city with the best balance of population, sales potential, and rental costs.   Whether you’re a large or small retail or tourism chain, an independent entrepreneur or franchisee, a real estate agent or consultant, a financing bank, a property owner, or a public administration, Pythagor provides a solution tailored to every need. We help you identify the right location at the right time, showing how our software Theorem© simplifies processes - at a reasonable cost - that once demanded time and resources. We also assist in monitoring your chosen location over time to seize opportunities, such as relocating or opening another store elsewhere.   In our blog, we’ll explore strategic geolocation topics, share case studies, and delve into how data analysis can transform your business. This goes beyond opening a store, since it extends to ongoing monitoring of your area’s and other urban micro-areas potential.   So, before making poorly considered decisions that you might regret, take your time and follow us to see how Pythagor can reshape your view of the city.   Your success starts here! SMM   For questions, suggestions, or personalized analyses, write to us at : info@pythagor.it All rights reserved ©

How data can transform strategic decisions and reduce business risks. Why choosing a location cannot be a leap in the dark. Blog Post #2, January 12, 2025 C hoosing where to open a business is one of the most important and complex decisions an entrepreneur can make. A strategic location may determine the success of the store, influencing revenue, operating costs, and visibility. But how can you make an informed choice? Pythagor’s answer lies in the data.   The power of data for choosing the ideal location   The urban environment is a complex puzzle made up of demographics, traffic flows (pedestrian and vehicular), competition, and average income. Ignoring these variables exposes businesses to significant risks. Data, on the other hand, allows for a scientific analysis of the territory to identify areas with the highest commercial potential based on the type of store being opened and monitored. This helps mitigate or avoid these risks altogether. The location of a business is, in fact, one of the primary factors determining its success or failure , influencing both revenues (potential customers passing through the area) and operating costs (rent).   •           analisi personalizzate sui flussi pedonali e veicolari; •           confronti tra costi d’affitto e compravendita delle singole zone e redditi medi; •           report chiari e comprensibili  per tutte le tipologie di utilizzatori.   For example, demographic data can reveal whether an area has the ideal target customers for your product or service. Pedestrian and vehicular traffic data can help predict how many people pass by your store, increasing the likelihood of being seen and attracting new customers. Competition data can also be crucial: an oversaturated area might make it hard to stand out, while one that is too “empty” might indicate a lack of demand. With Theorem© , Pythagor’s proprietary platform, you can access, among other features: customized analyses of pedestrian and vehicular traffic flows; comparisons of rental costs, property prices, and average incomes across different areas; clear and comprehensible reports tailored to all types of users.   Theorem© doesn’t just provide information like most competitors; it guides you in creating a personalized report that allows you to compare different options and identify the ideal location for your business. Relying on data means having a clear and comprehensive understanding of critical factors to make decisions based on facts , not assumptions or outdated practices. All of this comes at an accessible cost , designed to meet the needs of not only large retail chains but also small and medium-sized businesses, individual entrepreneurs (including franchises), brokers, consultants, banks, and even public administrations. In one of our upcoming posts, we’ll discuss the importance of monitoring initial results over time. Your success starts here!                                                                                                                                               SMM   For questions, suggestions, or personalized analyses, write to us at : info@pythagor.it All rights reserved ©