Discover how Theorem© analyzes the commercial potential of urban areas with very different characteristics, providing concrete data for strategic decisions.
3,200 residents
6 positive POIs / 37 competitors
1,000,000 people/month
Total client potential
€44,600
Average resident income
A densely frequented area due to the presence of numerous offices of major national and international companies, various commercial establishments including bars, restaurants and clubs, as well as proximity to an important public transport hub where railway, metro and surface lines converge.
Pedestrian flow analysis revealed very intense movement distributed across a wide area, confirming that the location is situated in a favorable pedestrian mobility context. The strong presence of negative POIs (37 competitors) is offset by the enormous potential of approximately 1 million monthly contacts, generated mainly by public transport stations.
800 residents
1 positive POI / 4 negative POIs
47,000 people/month
Total client potential
€16,500
Average resident income
A former industrial area now sparsely populated, subject to recent development interventions with construction of residential buildings, business centers and exhibition spaces. The area is not immediately adjacent to metro stops, but will be affected by the redevelopment of a railway yard and surrounding areas. The presence of large square footage and converted warehouses makes it ideal for showrooms, events and concept stores. The context is undergoing gentrification.
Pedestrian flow analysis showed that movement from the metro station concentrates along a few main routes, primarily directed toward the area's main attractions. The low competition (only 4 competitors) represents an opportunity, but the significantly lower monthly potential (47,000 vs 1 million) requires a business model calibrated for a smaller catchment area, with strong dependence on surrounding business centers.
5,500 residents
9 positive POIs / 22 negative POIs
680,000 people/month
Total client potential
€38,000
Average resident income
An area characterized by a high concentration of retail shops, boutiques and fashion chains, located along one of the city's main shopping streets. The area benefits from high foot traffic thanks to the proximity of a metro station and a multi-story car park, attracting both residents and visitors from surrounding areas.
The analysis highlighted consistent pedestrian flow throughout the week, with significant peaks on weekends. Despite the presence of 22 direct competitors, the 10-minute walking radius captures a catchment of nearly 700,000 monthly contacts. The above-average income suggests a high propensity to spend on clothing and accessories.
4,200 residents
7 positive POIs / 3 negative POIs
150,000 people/month
Total client potential
€41,000
Average resident income
A predominantly residential neighborhood with a good range of local services: supermarkets, medical offices and gyms. The area is well connected by surface public transport but does not have a metro station in the immediate vicinity. The resident population consists mainly of families and professionals with medium-high income, with a significant presence of over-60s.
The analysis revealed a residential context with low direct competition (only 3 competitors among pharmacies and parapharmacies) and a highly loyal catchment area. The potential of 150,000 monthly contacts is composed of residents with high frequency of passage and medium-high income. The presence of medical offices and clinics nearby generates a natural complementary flow of customers, making the location ideal for a pharmacy offering advanced services.
Case Studies
The four analyses illustrate how Theorem© enables comparison of locations with radically different characteristics, offering quantitative data to support many management decisions (e.g., opening, defense, commercial effort, closure).
| Metric | High-density area | Emerging area | Commercial district | Residential area |
|---|---|---|---|---|
| Resident population | 3,200 | 800 | 5,500 | 4,200 |
| Monthly potential | 1,000,000/month | 47,000/month | 680,000/month | 150,000/month |
| Area competitors | 37 | 4 | 22 | 3 |
| Average income | €44,600 | €16,500 | €38,000 | €41,000 |
| Transit proximity | Main hub | Over 10 min walk | Metro + parking | Surface only |
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