Retail

Territorial Analysis for Retail

Data and insights for stores and retail chains. Analyze the catchment area, foot traffic and competitive positioning.

In retail, location is the primary revenue driver. Street visibility, the catchment area reachable on foot or by car, the presence of commercial anchors and the socio-economic profile of residents directly impact sales performance. Theorem© quantifies each of these factors: it calculates 5, 10 and 15-minute isochrones, analyzes competitor density by category and estimates the spending potential of the area's population. The result is a decision-making report that reduces the risk of failed openings and accelerates expansion decisions for chains and franchises.

800+

Stores analyzed

91%*

Catchment accuracy

+28%*

Sales increase

* Pythagor projections based on internal analysis.

Use cases

Catchment area assessment for new stores

Foot traffic and commercial visibility analysis

Mapping direct and indirect competitors in the area

Identifying high-potential areas for expansion and new openings

Frequently asked questions

How is a store's catchment area calculated?: We calculate isochrones based on real travel times (on foot, by car, by public transport) and cross-reference them with demographic and income data. You get the number of potential customers reachable within 5, 10 and 15 minutes from the point of sale.
Is Theorem© suitable for both single stores and chains?: Yes. For individual stores we offer focused reports on the specific area. For chains and franchises we support multi-location comparative analysis, candidate zone ranking and strategic network planning.
What data sources are used for retail analysis?: We use updated census data (population, income, consumption), mobility flows from telco sources, POI mapping (points of interest) and geolocated competitor databases. All data is processed by proprietary machine learning algorithms.

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Frequently asked questions

How is a store's catchment area calculated?

We calculate isochrones based on real travel times (on foot, by car, by public transport) and cross-reference them with demographic and income data. You get the number of potential customers reachable within 5, 10 and 15 minutes from the point of sale.

Yes. For individual stores we offer focused reports on the specific area. For chains and franchises we support multi-location comparative analysis, candidate zone ranking and strategic network planning.

What data sources are used for retail analysis?

We use updated census data (population, income, consumption), mobility flows from telco sources, POI mapping (points of interest) and geolocated competitor databases. All data is processed by proprietary machine learning algorithms.